In recognition of his outstanding work, Helmut Mitter was nominated by Sony Austria to be the Sony Imaging Ambassador; he was also appointed to be a representative for Austria and Switzerland by the World Photography Organization (WPO), and as such was appointed ambassador.
As Ambassadors, Sony unites leading photographers whose work is unique in terms of independence, professionalism and artistic influence (or design). They are carefully selected and form an elite and highly diversified group of professional photographers.
Helmut Mitter binds Since the end of 2013, Helmut Mitter has been integrating the new camera system of Sony, i.e., the Alpha cameras, in his professional work. With use of the Alpha, wonderful architectural and advertising photographs and reports have since emerged. It has also proved to be an excellent, modern tool for daily work.